Scheer, Steven. "Twitter eyes acquisitions, sees making money in 2010." Reuters. 21 Nov 2009. http://www.reuters.com/article/innovationNews/idUSTRE5AN1TB20091124
Twitter is hoping that it will be able to produce more revenue by 2010 by unique forms of advertising. As of yet, these plans have not been explained in detail but Stone has said that the advertising will be "non-traditional." In September, Twitter received a new round of funding from investors including mutual fund giant T. Rowe Price and private equity firm Insight Venture Partners. According to a person familiar with the matter, the new funds totaled $100 million, theoretically valuing the company at $1 billion.
I think this is good that the social networking giant Twitter is finally going to be making money. By doing so, they will be able to survive against competitors like Facebook and Myspace. Many people prefer to use Twitter over its competitors for its fun atmosphere. People can tweet or whatever it is called with each other. I have personally never have used Twitter, but their idea is sure to last for years to come as it continues to grow.
Sunday, November 29, 2009
Sunday, November 15, 2009
Disney to rebrand sports complex as ESPN
Klayman, Ben. "Disney to rebrand sports complex as ESPN." Reuters. 5 Nov. 2009. http://www.blogger.com/post-create.g?blogID=3257627124099125111
Walt Disney Co's sports complex in central Florida will have a new name come February 2010. It will be renamed after its ESPN unit. The name will be changed to the ESPN Wide World of Sports Complex. The whole point of this name change is "to get closer to the fan and in particular they want to get closer to the youth athlete." The hope of the name change is to get athletes to become fans of ESPN at a young age and have their families visit the Disney parks and buy their merchandise.
I think this is good that Disney is changing the name of the sport complex because it gives the complex a more fitting name. Before, the building was named after Disney, which really does not have anything to do with sports. Now that the name is named after ESPN, it gives it a more fitting name. Although the name change seems good, I believe that the motive behind it is negative because Disney just wants more money. They are doing it so that young athletes watch more ESPN and visit their amusement parks so that they can get more money. That is what Disney is all about.
Walt Disney Co's sports complex in central Florida will have a new name come February 2010. It will be renamed after its ESPN unit. The name will be changed to the ESPN Wide World of Sports Complex. The whole point of this name change is "to get closer to the fan and in particular they want to get closer to the youth athlete." The hope of the name change is to get athletes to become fans of ESPN at a young age and have their families visit the Disney parks and buy their merchandise.
I think this is good that Disney is changing the name of the sport complex because it gives the complex a more fitting name. Before, the building was named after Disney, which really does not have anything to do with sports. Now that the name is named after ESPN, it gives it a more fitting name. Although the name change seems good, I believe that the motive behind it is negative because Disney just wants more money. They are doing it so that young athletes watch more ESPN and visit their amusement parks so that they can get more money. That is what Disney is all about.
Sunday, November 1, 2009
NBC fills in the margins with notes for a new strategy
de Moraes, Lisa. "NBS fills in the margins with notes for new strategy." The Washington Post. 23 Oct. 2009. http://www.washingtonpost.com/wp-dyn/content/article/2009/10/22/AR2009102204314.html
The new NBC chairman, Jeff Gaspin, has told us that NBC will no longer program to profit margins. This means that NBC won't air shows that are really cheap to produce and can make a profit margin no matter how bad the ratings are. These shows are shows like "The Jay Leno Show" or other late night programing that are cheap to produce and can make a profit no matter what. In the article, it also talks about other shows that have been kept on the air because they produce profit margins. Shows like "Dateline" have been kicking shows off the air because they can produce profit margins. It also talks about how a few years ago, profit margining was called "TV 2.0"
I think this is a really good idea if this plan actaully goes through but lets be honest, TV is a money making machine. I don't think that they'll be able to do this because they won't make enough money to keep other higher budget shows on the air. I think instead of cutting these "profit margin" shows, they should just cut the crappy shows that they air and find shows that are better and more enjoyable.
The new NBC chairman, Jeff Gaspin, has told us that NBC will no longer program to profit margins. This means that NBC won't air shows that are really cheap to produce and can make a profit margin no matter how bad the ratings are. These shows are shows like "The Jay Leno Show" or other late night programing that are cheap to produce and can make a profit no matter what. In the article, it also talks about other shows that have been kept on the air because they produce profit margins. Shows like "Dateline" have been kicking shows off the air because they can produce profit margins. It also talks about how a few years ago, profit margining was called "TV 2.0"
I think this is a really good idea if this plan actaully goes through but lets be honest, TV is a money making machine. I don't think that they'll be able to do this because they won't make enough money to keep other higher budget shows on the air. I think instead of cutting these "profit margin" shows, they should just cut the crappy shows that they air and find shows that are better and more enjoyable.
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